Im Zuge des Kurses “Regional Development 2” erstellten Kristin Balke, Torben Behmer, Katharina Schnitzer und Mike Schnoor folgenden Campaign Management Plan über die fiktive Partei „Democratic Christian Filipino Party“ zur hypothetischen Wahl auf den Philippinen im Jahre 2005. Das (PDF Dokument) ist unter den üblichen Copyright Bedingungen (siehe Impressum) verfügbar. Die inhaltliche Arbeit umfasst 14 Seiten, insgesamt stehen 33 Seiten zur Verfügung.

Executive Summary

This Campaign Management Plan characterizes the way on how the Democratic Christian Filipino Party (DCFP) plans to win the Philippine Elections of 2005.

The first analysis includes the examination of the current situation of the political spectrum. The strengths and weaknesses of the DCFP will be compared with its political competitors. Furthermore, the impact of external effects on the voters’ behaviour will be investigated. The definition of the political campaign’s objective leads to an overview of the party’s marketing strategy.

This contains the definition of the market of the political spectrum to draw a distinction between the political and economical market. The target group of this market is represented by the voters of the Philippine nation who decide about the country’s future. The product of the political party becomes important for the voters during their process of decision-making. The distribution of the party’s political message is done by the media. The channels through which the messages are publicized are explained by the issues of advertisement and propaganda.

Finally, the conclusion explains why the DCFP will succeed on Election Day. This includes the continuance of the party’s achievements during its period in office of the government of the Philippines. However, a critical look will be placed upon the tactics of the political parties and how they attempt to solve and cover the true problems of the country.