Who the hell is Chad Kroski?

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First of all, the German telecommunication company „Telekom“ pushed their advertisement for their mobile branch. They created a spot with the best seller author Chad Kroski, but this guy has never existed elsewhere but in the brains of marketing specialists. In the spot, some chick tries to date a guy in a bar but has no idea on how to get closer to him. Suddenly, after guessing about his hobbies, she notices a book by Chad Kroski. Out of curiousity or necessity she leaves to the bar’s bathroom and uses her supreme digital boombastical piece-of-crap mobile phone to look up on a Google-powered search for Chad Kroski. Well shit happens, our friend Chad does not exist.

Being inspired by the idea of Minga to talk about Chad Kroski on the web, I decided to write a little bit about the fellow lad Chad. The goal of this small task is to push the Chad site of Minga higher in the google rankings – probably to destroy the self-created websphere about Chad Kroski by the Telekom.

On the other hand, who was this guy for real? Did he exist? Chad Kroski was not a real best seller author but indeed a writer. He was born around 1917-1920 in Texas/USA. His works supposedly included to focus on socio-critical writings, the cold-war and sympathisism with the communists. Wherever Chad Kroski currently lives, he’s probably around 88 years old and not necessarily involved in the German marketing scene. But was this story for real, and if he exists – why not filing a law suit against the Telekom marketing branch to get some money for the future, Chad? ;)

Updates for further reading
Chad, oh Chad…
Chad Kroski – The Second Coming

[via Minga, Mediengestaltung&Mediengestalter]

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4 Kommentare

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  1. MikeSchnoor.com » Chad Kroski - The Second Coming sagt:
    22. August 2005 um 13:17 Uhr

    […] As mentioned before, Chad Kroski is a marketing idea for the “Web’n’Walk” campaign by Germany’s largest telecommunication company Telekom. But after last weekened they’ve pulled quite the legal stunts against people who’ve been trying to have some fun with domains such as chadkroski.de or chadkroski.com. As reported by the Werbeblogger, the company announced to mark the domains for deletition and take over the domains (which has happened with the german top-level domain already). Chad Kroski is meant to die since the fictional author created his own existence through various weblogs and websites. This poor attempt to restore law and order by showing muscles of corporate ordnung will not help the subsidiary T-Mobile to push their seemingly useless products off from the independent Citizen-Media. A small link compendium on Chad Kroski can be found on the Mediengestalter Weblog . […]

  2. Chad Kroski - Linksammlung sagt:
    12. August 2005 um 16:36 Uhr

    […] Who the hell is Chad Kroski First of all, the German telecommunication company “Telekom” pushed their advertisement for their mobile branch. They created a spot with the best seller author Chad Kroski, but this guy has never existed elsewhere but in the brains of marketing specialists. […]

  3. Chad Kroski liebt Google sagt:
    7. August 2005 um 19:52 Uhr

    […] Who the hell is Chad Kroski […]

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