On Saturday at 9.00 pm CET, Johnny Haeuseler launched his new publishing house and blog network at his former blog Spreeblick. The focus of the new company is to empower other blogs by channeling specific sponsorship and by adding a general advertisement to create the overall awareness of these niche blogs. Good luck to that.

Prior to the launch, there’s been a ton of rumors, speculation and a temporary war, and comments concerning the old promise of disbaning advertisements but overall the entire focus on Spreeblick found it’s impact in the German blogosphere.