Corporate Weblogs – Potential Germany?

Proximity Germany, a customer relationship management agency, recently released a case study on Corporate Blogging in Germany. Under the final stroke, Germany offers a high potential to german companies and their multi-national brothers or subsidiaries, CEO Martin Nit explains (translated):

Even if the expectation is not yet so high at present to own Corporate Blogs, this attitude will definately change strongy on a medium-term base in Germany. This means that enterprises must argue promptly and professionally with the topic of weblogs. Weblogs are useful for the dialogue with the most different target groups such as consumers, customers and also coworkers.

However the question rises on how german companies, especially the german multi-nationals, will apply the benefits and dangers of this direct connection to the consumer. It’s going to become an interesting issue on adapting weblogs within corporate culture (and perhaps their corporate and „ethical“ policy).

[via M-E-X, Corporate Blogging]