Print DVD Advertisements

I honestly detest the new variant of advertising a product in a well-established market. Once the marketshare of certain newspapers and weekly magazines decreases, the editors prefer to introduce new methods of attracting their clients: Buy a magazine and earn a rich-media content CD or DVD. Usually, information technology magazines grant their readers the chance to conduct further research into the digitial sphere of their materials, but recently, great newspaper families open themselves to the media. By publishing the usual magazine with a DVD, certain german magazines like Der Spiegel and TV Movie try to compete against the new SFT and AudioVideoBILD who already include a full DVD in their monthly edition for 3.99€. Will this mark the end of the classic print media and enable us and the editors to create a convergence situation? But by which of the four known steps will the convergence end?

1. Technological Convergence, a vast array of different types of technology to achieve nearly similar tasks,
2. Industrial Congervence, a merging of traditionally seperated branches,
3. Market Convergence, an increasing substitution of products,
4. or the Regulational Convergence, a part of the government relationship with markets.