How to promote your Weblog?

Not every weblog will be found easily, and every author is advised to think widely about how much effort will be placed into the blog’s promotion. Several good ideas for Weblog-Promotion can be found in an older article of Blogger Knowledge written by the google-employee Biz Stone. I specialized his issues for Blogspirit in order to find more suggestions and advancements for this service:

Technical Issues
These ideas concern the technical department of Blogspirit mostly. I believe Philippe and Thomas will surely become entertained…

– Set your blog to ping Directories
Its highly advisable to add the functionality to ping other weblogs. Any update will be notified by the readers of the weblogs automatically. At this time, Blogspirit pings technorati.com, blo.gs and weblog.com. So far as they told me, they are indeed working on a new feature to insert an indivual URL to ping any directory you want.

– Advance the Navbar
As each blog displays the navigation bar with the Blogspirit logo on top, an optional search function might help to integrate a higher community usability for every author.

– Install Email This Post
Not just to comment or permalink an enty, but to actively promote an email function will enable the readers to forward any post to friends, co-workers, family members, etc.

– Turn on your site feed
Never forget to implement the buttons for the RSS and Atom feeds. Many readers use different programs to browse blogs and other news media faster than using bookmarks and manual url editing to grab our daily digits.

Content and Quality Issues
Since these are mandatory to keep readers instead of scaring them away, the sublines shall suffice for everybody to understand. There’s a number of authors on Blogspirit who apparently forget a few of these important factors:
– Write quality content and do it well
– Publish regular updates
– Think of your audience
– Keep search engines in mind
– Keep your posts and paragraphs short

Marketing Action Issues
Certain of these ideas help to advertise your work while they reduce the interest in your site as much once you invalidate the above ideas concerning content and quality.
– Put your blog URL in your email signature
– Sumbit your address to blog search sites and directories
– Participate in meme games
– Advertise!
– Link to other blogs
– Install a blogroll
– Be an active commenter
– Pitch your posts via email to other bloggers
– Print your blog URL on cards, stickers, etc

In the end, there’s alot of more input to be found in a few other of my issues. Have fun blogging!
Bandwidth Limitation for Robots
E-Mail Address shown in RSS2/ATOM Feeds
Lifeless Reasons for Blogging
Against Comment Spam

3 Kommentare
  1. Philippe sagte:

    Waoooh ! A very good post ! Thank you for all your ideas. We are working hard on new features and most of your propose here are on our todo list.
    Keep in touch, I will set up my englis h blog soon. My french blog is now

  2. Mike Schnoor sagte:

    @Philippe
    I hope that all suggestions (not just mine) will help you to turn blogspirit into one of the most powerful blog ressources with the best usability! I plan to constantly contribute ideas… ;)

    @Stéphane
    Thank you for the input. I added a border:0px; in the css-stylesheet for the .content layer. Now it works again with my Firefox, too. I haven’t checked it for a long time…!

  3. Stéphane sagte:

    I can’t see the content of your blog with Firefox 1.0… It works fine with IE and Opera… You should fix that problem :)

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